About Us

We’re here to help you create your perfect event. What pieces fit into that equation? That’s the fun part.

Our team has developed truly awesome event experiences for a wide range of event partners, event types, and event goals and we’re excited to learn more about your specific vision.

Looking for an event planning team that's just as passionate about your event as you are? Look no further than Equation Events! Our experienced team of professionals is dedicated to bringing your event vision to life, with top-of-the-line equipment, innovative ideas, and unparalleled attention to detail. From corporate events to private parties, we've got you covered. Contact us today and let's start planning your unforgettable event with Equation Events!
https://www.equationevents.com/

Our Origin Story

Equation was built on a passion for creating amazing event experiences that combine to achieve a huge range of goals. More specifically, we team that passion with a love of all things tech. That’s why so many of our event solutions center on the coolest tech currently available.

You will frequently see virtual reality, 3D printers, laser cutters, or giant human claw machines at our events. They’re effective, they’re fun, they’re unique, and our partners (and their event guests) love them.

Beyond the specific activations we offer, we build every event plan to your specific needs. We’ll never offer you an activation just because it worked for someone else. We want to make sure it will work for you, and we can’t wait to learn more about your event.

Message From Our CEO

Life is too short for boring events. We believe that when you have the opportunity to bring people together, you have the responsibility to build something awesome for them to engage with.

Whether you’re promoting a marketing campaign, launching a product, treating VIP’s, making industry connections, or rewarding your team members, we want to help you create an environment that people love being in. 

Of course, we also have the responsibility of helping you hit your event goals. That means driving leads, increasing traffic, boosting social interactions, crushing your ROI, and helping you tell your story. We’re ready to start working on your best event to-date.

https://www.equationevents.com/
https://www.equationevents.com/
https://www.equationevents.com/
https://www.equationevents.com/
https://www.equationevents.com/

Leadership Team

Meet the people working behind the scenes to bring your event to life.

https://www.equationevents.com/

William G.

Business Nerd

In 2016, William founded Equation Events whose customers include: Nike, 3M, CapitalOne, & Verizon. Prior to that William helped numerous tech startups grow, including companies backed by Andreessen Horowitz, FLOODGATE, & Techstars. His work has been featured in the NYT, Adweek, Mashable, VentureBeat, & ReadWriteWeb. Additionally, he’s spoken at General Assembly, Capital Factory, Podcamp Nashville, & University Of Texas At Austin. In additional to consulting, speaking, and building companies, William has angel invested in 20+ startups including Sandbox VR - #1 VR arcade in the world. William is a voracious learner. He loves breakfast tacos, college football, dogs, music, and short emails.

The Equation Family

Equation is a vibrant collective of event enthusiasts on a mission to breathe new life into corporate events. As your event partners, we are committed to going above and beyond to ensure you exceed your event goals. We’re not just service providers - we’re visionaries, curators of experiences that leave attendees wanting more.

At A Glance 🌟

We help awesome companies create events that attendees love. The way we get there is always evolving, but the results speak for themselves.

Check out below for some of the outcomes we’re most proud of.
Fortune 500

Fortune 500 Companies We’ve Worked With

We have a strong track record of working with Fortune 500 companies, delivering exceptional solutions and services. Our expertise and commitment to excellence make us a trusted partner for large enterprises.
  • Apple
  • Amazon
  • AmerisourceBergen
  • Exxon Mobil
  • AT&T
  • Microsoft
  • Walgreens
  • Home Depot
  • JPMorgan Chase
  • Verizon
  • Centene
  • PG&E
  • Macy’s
  • Genuine Parts
  • Verizon
  • Comcast
  • Dell
  • Chevron
  • 3M
  • Thermo Fisher Scientific
  • Paypal
  • Altria
  • Wells Fargo
  • General Electric
  • Intel
  • State Farm
  • PepsiCo
  • HP
  • Cisco Systems
  • Bristol-Myers Squibb
  • Cognizant Technologies
  • XPO Logistics
  • Dish Network
  • Caterpillar
  • Dow
  • Nike
  • USAA
  • Coca-Cola
  • Dell
  • Chevron
  • CapitalOne
  • Amgen
  • Salesforce
  • DuPont
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.

Firms We’ve Worked With 🤝

Over the years, we've had the privilege of collaborating with some of the industry's most renowned companies. Each partnership has been a unique journey, filled with shared insights, passion, and creativity. From 10 x 10 trade shows to office parties, our event maestros have a knack for turning visions into unforgettable experiences. Dive in and discover the powerhouse event companies we've proudly teamed up with! 🎉
  • Freeman
  • Edelman
  • George P Johnson
  • e2k
  • Wavemaker
  • C3 Presents
  • Jack Morton
  • CSI DMC
  • Maritz
  • 360 Destination Group
  • ITA Group
  • Allied Global Marketing
  • Bishop McCann
  • Cogs & Marvel
  • Endless Events
  • Engine Shop
  • GES
  • Hello DMC
  • MKTG INC
  • Sparks
  • The Marketing Arm
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.

Technology Companies We’ve Worked With 💻

  • Tinder
  • Riot Games
  • OkCupid
  • Yelp
  • Alteryx
  • Logmein
  • Twitter
  • Square
  • Oracle
  • Uber
  • Broker Genius
  • Trip Advisor
  • Verint
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.

# Of Events We’ve Helped 🚀

Equation Events takes pride in seamlessly assisting 2,000 customer events, ensuring unforgettable experiences.
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.
🤖

Technologies We Specialize In

  • VR
  • AR
  • 3D Printing
  • Laser Cutting
  • Drone
  • Robots
  • AI
  • Projection Mapping
  • IoT
  • Holograms
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.
🎉

# Of Attendees We’ve Entertained

Equation Events has proudly entertained over 2 million attendees, creating unforgettable experiences that leave lasting impressions.
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.
Equation Events: Your event entertainment nerds turned partners, delivering unforgettable experiences that leave a lasting impression. Let our expertise transform your event into an extraordinary one.

What We Do All Day

Our Expert Event Entertainment Team (EEET) is ready to help you find the final pieces to complete your event vision. Whether that means implementing an existing crowd-pleaser, or coming up with an entirely new event activation, we can’t wait to get started.

At Equation, we’re all about flexibility. There’s no (good) one-size-fits-all event experience, so we’ll never deliver a cookie cutter plan for you and your guests. At the end of the day, what do you want your event to achieve? Whatever your answer is, that’s what we want too!

Discover if you have what it takes to outsmart an AI robot at your next corporate event! Engage in an exciting challenge and put your knowledge to the test. Unleash your competitive spirit and see if you can triumph over cutting-edge artificial intelligence. Book an unforgettable experience that combines entertainment and technology, and find out if you are truly smarter than an AI robot. Don't miss this chance to prove your mental prowess and create lasting memories with your colleagues.
https://www.equationevents.com/
https://www.equationevents.com/

Ensure Attendees Have A Jolly Good Time

This is the big one. No matter what your other goals may be, you can't go wrong leaving people grinning from ear to ear.

https://www.equationevents.com/

Breathe Life Into Creative Direction

Telling your story is important, and we’re here to help you build a full experience around it that guests will line up to engage with.

https://www.equationevents.com/

Take Event Attendance To 11, Yes It Goes To 11

Want to pump up the volume at your next event? We’ll help transform a “fear of commitment” (FOC) to a “fear of missing out” (FOMO).

https://www.equationevents.com/

Secure Your Next Raise By Boosting Trade Show Leads

Our experiences are designed to drive leads, and who doesn’t love more leads? We’ll help you maximize foot traffic and keep the leads pouring in.

https://www.equationevents.com/

Position Your Company (Or Client) as the King Of The Hill

Are you (or your client) a fun, cutting-edge, industry leader? Then your events should reflect that. We’ll help take what’s already great about you and apply it to your next event.

https://www.equationevents.com/

Make Sure People Know Your Company Culture Is 2nd To None

Whether you’re working to recruit new team members or reward your current squad for a job well done, we’ll help you create something awesome

About Our Process

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Fancy Seeing You Here!

From Chicago to Sioux Falls, there’s a high likelihood that we’ve shared some Equation event love where you are. And if not, let’s go ahead and make it happen! No matter where you’re going, we can’t wait to learn more about your event.

US-based locations:

A

Albuquerque

Anaheim

Anchorage

Atlanta

Aurora

Austin

Arlington

B

Bakersfield

Baltimore

Boston

Buffalo

C

Chandler

Charlotte

Chicago

Cincinnati

Cleveland

Colorado Spring

Columbus

D

Dallas

Denver

Detroit

Durham

E

El Paso

F

Fort Wayne

Fort Worth

Fresno

G

Garland

Gilbert

Glendale

Greensboro

H

Henderson

Hialeah

Honolulu

Houston

I

Indianapolis

Irvine

Irving

J

Jacksonville

Jersey City

K

Kansas City

L

Laredo

Las Vegas

Lexington

Long Beach

Los Angeles

Louisville

Lubbock

M

Madison

Memphis

Mesa

Miami

Milwaukee

Minneapolis

N

Nashville

Newark

New Orleans

New York City

Norfolk

O

Oakland

Oklahoma City

Omaha

Orlando

P

Philadelphia

Phoenix

Pittsburgh

Plano

Portland

R

Raleigh

Reno

Riverside

S

Sacramento

Saint Paul

San Antonio

San Diego

San Francisco

San Jose

Santa Ana

Scottsdale

Seattle

Stockton

St. Louis

St. Petersburg

T

Tampa

Toledo

Tucson

Tulsa

V

Virginia Beach

W

Washington DC

Wichita

Winnipeg

Winston-Salem

This Is Where We Start Making Something Awesome Together

You’re officially on the list for the SwagBot Beam! Get excited to watch your custom designs come to life with precision laser cutting. Stay tuned for more details—your one-of-a-kind branded creations are coming soon!
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This Is Where We Start Making Something Awesome Together with Equation Events
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